Search Results - subject:"Ethical marketing"

Development and initial validation of a theory of planned behavior questionnaire: Assessment of purchase intentions towards products associated with CRM campaigns

Shanbhag, Parthesh R.; Pai, Yogesh P.; Kidiyoor, Gururaj; … - In: Cogent Business & Management 10 (2023) 2, pp. 1-37

This research develops and validates scales based on the theory of planned behavior (TPB) to measure purchase intention towards products associated with cause-related marketing (CRM) campaigns in the South Asian context. Despite few studies using global measures of TPB in specific contexts to...

Persistent link: https://www.econbiz.de/10014527682

Mapping the intellectual linkage of sustainability in marketing

Tian, Yating; Kamran, Qeis - In: Business and society review : journal of the W. Michael … 128 (2023) 2, pp. 251-274

Persistent link: https://www.econbiz.de/10014304302

Development and initial validation of a theory of planned behavior questionnaire : assessment of purchase intentions towards products associated with CRM campaigns

Shanbhag, Parthesh R.; Pai, Yogesh P.; Kidiyoor, Gururaj; … - In: Cogent business & management 10 (2023) 2, pp. 1-37

Persistent link: https://www.econbiz.de/10014503331

Multidisciplinary approaches to marketing

Konyalıoğlu, Fatma İrem - In: Multidisciplinary Approaches to Contemporary Marketing …, (pp. 249-280). 2025

Persistent link: https://www.econbiz.de/10015417512

Building a sustainable relationship between customers and marketers

Kushwaha, Bijay Prasad; Singh, Raj Kumar; Varghese, Nikhil - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 241-258

Persistent link: https://www.econbiz.de/10015057587

Ethical marketing and livingwages : competing logics in the fashion industry

Bankel, Robin; Lang, Sandya; Solér, Cecilia - In: Marketing : ZFP ; journal of research and management 46 (2024) 3, pp. 19-32

Persistent link: https://www.econbiz.de/10015071687

Consumers, Society and Marketing : A Sustainability Perspective

Mutum, Dilip S.; Ezlika Ghazali - 2023

. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles. …

Persistent link: https://www.econbiz.de/10014340329

Navigating through difficult times with ethical marketing : assessing consumers' willingness-to-pay in the sharing economy

Nadeem, Waqar; Al-Imamy, Saifeddin; Ashraf, Abdul R. - In: Journal of retailing and consumer services 70 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014239825

Fair trade information eliminates the positive brand effect: product choice behavior in Japan

Ota, Masaya; Sakata, Yusuke; Iijima, Takao - In: Asian Journal of Sustainability and Social … 4 (2019) 6, pp. 1-14

We examine whether Fair Trade information affects the Japanese consumer's willingness to pay. We provide information on agroforestry and poverty resolution for chocolate products to test consumer behavior. We use an online survey and the Discrete Choice Experiment (DCE) method for hypothesis...

Persistent link: https://www.econbiz.de/10012217627

Fair trade information eliminates the positive brand effect: product choice behavior in Japan

Ota, Masaya; Sakata, Yusuke; Iijima, Takao - In: Asian journal of sustainability and social responsibility 4 (2019) 6, pp. 1-14

Persistent link: https://www.econbiz.de/10012138677