Park, Yoon Joo; Yoon, Sungjoon - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 4, pp. 1-16
, this study aims to determine whether two predictors (social value and ethical value) affect consumers' intention to utilize … indicate that social value and ethical value exerted significant impacts on the perceived trust of collective consumption …. However, the magnitude of the social value's impact was slightly greater than that of ethical value. The result also confirms …