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~subject:"Consumer behaviour"
~subject:"Marktforschung"
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Search: subject:"Ethnologie"
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Cross-cultural and critical perspectives on brands
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Qualitative marketing research : approaches, techniques and analysis
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The power of ethnography
Mariampolski, Hy
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2009
Persistent link: https://www.econbiz.de/10003793905
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Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
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2009
Persistent link: https://www.econbiz.de/10003785573
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