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~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~isPartOf:"Cross-cultural and critical perspectives on brands"
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Cross-cultural and critical perspectives on brands
Handbook of qualitative research methods in marketing
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Alternative market research methods : market sensing
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
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Handbook of research methods for marketing management
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Marketing management : a cultural perspective
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The handbook of marketing research : uses, misuses, and future advances
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Why do the natives wear Adidas?
Arnould, Eric J.
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Wilk, Richard R.
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2009
Persistent link: https://www.econbiz.de/10003785573
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