Search Results - subject:"Event attachment"

Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands

Moharana, Tapas Ranjan; Roy, Debashree; Saxena, Garima - In: The journal of brand management : an international journal 30 (2023) 5, pp. 432-448

Persistent link: https://www.econbiz.de/10014372609

Effects of cultural ecosystem services on visitors' subjective well-being : evidences from China's national park and flower expo

Zhang, Hongmei; Zhang, Jinhui; Cai, Liping A. - In: Journal of travel research : a quarterly publication of … 62 (2023) 4, pp. 768-781

Persistent link: https://www.econbiz.de/10014245649

Does sponsoring charity sport events improve customer behavioral intention?

Lee, Cheng-Jong; Sced, Philip M. M.; Chen, Mei-Hsiu - In: International Journal of Management, Economics and … 6 (2017) 2, pp. 107-120

motivation, event attachment, sponsor's brand image and participants' behavioral intention. This study used on-site convenience …) participation motivation had an effect on event attachment and sponsor's brand image, (2) event attachment had an effect on … found that participation motivation influenced event attachment directly and influenced behavioral intention indirectly. The …

Persistent link: https://www.econbiz.de/10011719081

Does sponsoring charity sport events improve customer behavioral intention?

Lee, Cheng-jong; Sced, Philip M. M.; Chen, Mei-hsiu - In: International journal of management, economics and … 6 (2017) 2, pp. 107-120

Persistent link: https://www.econbiz.de/10011697463

Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective

Prayag, Girish; Mills, Hamish; Lee, Craig; Soscia, Isabella - In: Journal of business research : JBR 112 (2020), pp. 373-384

Persistent link: https://www.econbiz.de/10012230614

It's all about life : exploring the role of residents' quality of life perceptions on attitudes toward a recurring hallmark event over time

Ouyang, Zhe; Gursoy, Dogan; Chen, Kuan-Chou - In: Tourism management : research, policies, practice 75 (2019), pp. 99-111

Persistent link: https://www.econbiz.de/10012063574

Role of trust, emotions and event attachment on residents' attitudes toward tourism

Ouyang, Zhe; Gursoy, Dogan; Sharma, Bishnu - In: Tourism management : research, policies, practice 63 (2017), pp. 426-438

Persistent link: https://www.econbiz.de/10011746726