We show how genetic algorithms can be used to evolve strategies in oligopolistic markets characterized by asymmetric competition. The approach is illustrated using scanner tracking data of brand actions in a real market. An asymmetric market-share model and a category-volume model are combined...

Genetic algorithms are a class of probabilistic optimization techniques that have proved useful in a wide variety of problem domains. This paper offers an introduction and overview to genetic algorithms and examines some of the finance-related applications to which the technique has been applied.