Search Results - subject:"Executive MBA Program"

Managing your executive MBA program to its maximum sales potential: an exploratory and holistic approach

PETIT, Francis - In: Management & Marketing 4 (2009) 3

The purpose of this research is to determine methods in which Business Schools can manage its Executive MBA Program in … introduced as to its applicability to ignite increased sales within the Executive MBA program management setting. The findings of … Executive MBA Program if a more holistic approach is taken to thwart out organizational inefficiencies. The results of this …

Persistent link: https://www.econbiz.de/10008479523

OPTIMAL PRICING OF EXECUTIVE MBA PROGRAMS

Petit, Francis - In: Business Education and Accreditation 2 (2010) 1, pp. 93-104

The purpose of this research is to determine the most strategic tuition pricing strategy that can be utilized by senior management in Business Schools when pricing Executive MBA Programs. To determine this information, the state of the Executive MBA market and three pricing strategies were...

Persistent link: https://www.econbiz.de/10011212195