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  • Search: subject:"Executives' financial experience"
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Executives' financial experience 1 Experiment 1 Führungskräfte 1 Managers 1 Marketing management 1 Marketingmanagement 1 Myopic loss aversion 1 Myopic marketing management 1 Risikoaversion 1 Risk aversion 1 Theorie 1 Theory 1
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Gu, Leilei 1
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Journal of business research : JBR 1
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Executives' financial experience and myopic marketing management : a myopic loss-aversion perspective
Gu, Leilei - In: Journal of business research : JBR 157 (2023), pp. 1-12
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