Charness, Gary B; Gneezy, Uri - Department of Economics, University of California-Santa … - 2008
paying people a non-trivial amount of money to attend an exercise facility a number of times during a one-month period. In … important health indicators such as weight, waist size, and pulse rate. Thus, even though personal incentives to exercise are … to get some people past the threshold of actually getting started with an exercise regimen. We argue that there is scope …