Akhoondnejad, Arman - In: Consumer Behavior in Tourism and Hospitality 19 (2024) 3, pp. 447-461
Purpose More specifically, the research identifies the determinants of positive and negative memorable experiences in … Christchurch City. Findings The findings reveal 25 factors contributing to positive memorable experiences, whereas the lack of … seven of them leads to negative memorable experiences. Food quality is the most dominant determinant of both positive and …