Search Results - subject:"Expansion Strategies"

Scale, scope, and the international expansion strategies of multiproduct firms

Yeaple, Stephen R. - In: Review of international economics 31 (2023) 4, pp. 1385-1413

Persistent link: https://www.econbiz.de/10014329840

Winning the Advertising Game : Lessons from the Super Bowl Ad Champions

Raithel, Sascha; Taylor, Charles Raymond; Stewart, David W. - 2025

1. PRE-GAME: A Brief History of (Super Bowl) Advertising -- 2. COIN TOSS: Advertising Matters -- 3. FIRST QUARTER: Make a Game Plan -- 4. SECOND QUARTER: Make a Roadmap -- 5. HALFTIME SHOW: Find Creatives that Work and Stand Out -- 6. THIRD QUARTER: Two Strategies to Boost Your Return on Ad...

Persistent link: https://www.econbiz.de/10015186144

Analysis of the effect of growth strategies and hotel attributes on performance

Martorell Cunill, Onofre; Otero-González, Luis; Durán … - In: Management decision 62 (2024) 7, pp. 2233-2264

Persistent link: https://www.econbiz.de/10015046247

OOH' morphs to "DOOH" : AdOnMo sets advertising from motionless to motion

Gupta, Divya Kirti; Biswas, Ashish Kumar; Sukhwal, Anita; … - In: South Asian journal of management : SAJM 29 (2022) 1, pp. 149-165

Persistent link: https://www.econbiz.de/10013326856

Hotel chains entering the Macedonian market

Miteva, Natasha - 2018

, mergers and acquisitions, and joint venture, as an expansion strategies. The main goal of this article is to evaluate the …

Persistent link: https://www.econbiz.de/10012165526

Which factors drive the regional expansion of microfinance institutions? : evidence from Peru

Vanroose, Annabel - In: Journal of international development : the journal of … 28 (2016) 7, pp. 1104-1122

Persistent link: https://www.econbiz.de/10011569039

A matter of survival : proposition of a framework to expand the quantity of partners in inter-organisational networks

Quatrin, Denise Rossato; Pereira, Breno Augusto Diniz - In: International journal of strategic business alliances 5 (2016) 1, pp. 34-53

Persistent link: https://www.econbiz.de/10011671101

Insurance business synergies, economic growth and strategic planning

Inoguchi, Masahiro; Ma, Yu-Luen; Pope, Nat; Suzawa, … - In: International journal of business environment : IJBE 8 (2016) 3, pp. 191-216

Persistent link: https://www.econbiz.de/10012144794

Strategic complexity and global expansion: An empirical study of newcomer Multinational Corporations from small economies

Oladottir, Asta Dis; Hobdari, Bersant; Papanastassiou, … - In: Journal of World Business 47 (2012) 4, pp. 686-695

The purpose of this paper is to analyse the determinants of global expansion strategies of newcomer Multinational … complex global expansion strategies (CGES). We distinguish four different types of global expansion strategies, namely …

Persistent link: https://www.econbiz.de/10010580891

Foreign retailers in China: the first ten years

Qixun Siebers, Lisa - In: Journal of Business Strategy 33 (2011) 1, pp. 27-38

in retail internationalization, including external environment, internal drivers, psychic distance, and expansion … strategies. Practical implications – The findings provide directions to managers of international retail firms on how to expand …

Persistent link: https://www.econbiz.de/10014845335