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Application of expectation confirmation theory to consumers' impulsive purchase behavior for products promoted by showgirls in exhibits
Tsao, Wen-yu
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 283-298
Persistent link: https://www.econbiz.de/10009787541
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12
Illusory Price Increases after the Euro Changeover in Germany: An Expectancy-Consistent Bias
Traut-Mattausch, Eva
;
Greitemeyer, Tobias
;
Frey, Dieter
; …
- In:
Journal of Consumer Policy
30
(
2007
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10005726983
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