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Processing contradictory CSR information : the influence of primacy and recency effects on the consumer-firm relationship
Peasley, Michael C.
;
Woodroof, Parker J.
;
Coleman, Joshua T.
- In:
Journal of business ethics : JBE
172
(
2021
)
2
,
pp. 275-289
Persistent link: https://www.econbiz.de/10012617795
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