Trkman, Peter; Oliveira, Marcos Paulo Valadares de; … - In: Industrial Management & Data Systems 116 (2016) 5, pp. 1061-1083
attention to SCRM. The purpose of this paper is to use expectation confirmation theory to investigate the reasons for that … emphasise the value potentially generated by SCRM. Originality/value – Use of expectation confirmation theory to investigate the … confirmation theory the authors stipulate that the primary reason is in companies’ attitudes towards SCRM. Their main expectation …