We conducted a quantitative study of private forest owner management behavior based on face-to-face interviews with 380 randomly selected private forest owners in Slovenia. Forest owners were asked to rate the relevance of nineteen factors representing information related to the social,...

Funding pressures have forced many not-for-profit organizations to reduce their reliance on mass-marketing efforts, e.g., pledge drives, and increase the volume and sophistication of their direct marketing activities. The efficiency of direct marketing, however, is linked to an organization’s...