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Search: subject:"Expected value in use"
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Beziehungsmarketing
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Customer success management
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Keränen, Joona
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Kleinaltenkamp, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
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What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
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