Cunningham, Anthony C. - In: European Journal of Marketing 33 (1999) 7/8, pp. 685-697
In the light of the new millennium, discusses the shift in the power of paradigms, humorously illustrated with the examples of Christopher Columbus, Eratosthenes, Copernicus and Galileo. Tackles the problems involved in curriculum design, including the conflicting reductionist and constructivist...