Search Results - subject:"Experiential value"

Perceived experiential value and continued use intention of e-retail chatbots

Mpinganjira, Mercy; Dlodlo, Nobukhosi; Idemudia, Efosa C. - 2024

Persistent link: https://www.econbiz.de/10015162581

Ảnh hưởng của các yếu tố môi trường xung quanh cửa hàng đến dự định hành vi khách hàng

Nguyễn Thị Hương Giang; Nham Phong Tuan - In: VNU journal of economics and business 2 (2022) 3, pp. 21-30

Persistent link: https://www.econbiz.de/10013499390

Playing when paying and what happens next: Customer satisfaction and word-of-mouth intention in gambled price promotions

Akbari, Karl; Wagner, Udo - In: Schmalenbach Journal of Business Research (SBUR) 73 (2021) 2, pp. 243-271

Persistent link: https://www.econbiz.de/10014495325

Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions

Akbari, Karl; Wagner, Udo - In: Schmalenbach journal of business research : SBUR 73 (2021) 2, pp. 243-271

Persistent link: https://www.econbiz.de/10012622905

Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia

Naser Alsaid, Khaloud; Ben Amor, Nour El Houda - In: Expert journal of marketing 8 (2020) 2, pp. 118-128

Persistent link: https://www.econbiz.de/10012613034

Essays on consumer participation in pricing

Akbari, Karl Behruz Homayun - 2020

Persistent link: https://www.econbiz.de/10014441349

How brand post content contributes to user's Facebook brand-page engagement: The experiential route of active participation

Gutiérrez Cillán, Jesús; Camarero Izquierdo, Carmen; … - In: BRQ Business Research Quarterly 20 (2017) 4, pp. 258-274

Creating and developing a firm-hosted virtual brand community forms part of a relationship marketing strategy; therefore, it makes sense to evaluate its effectiveness in terms of relational outcomes. In an attempt to know how marketers can foster the relationship with the brand through virtual...

Persistent link: https://www.econbiz.de/10012118438

Linking experiential value to loyalty in smartphone industry

Wulandari, Nuri; Sari, Rina Kartika - In: Studies and scientific researches / Faculty of Economic … 24 (2016), pp. 77-84

Persistent link: https://www.econbiz.de/10011802271

Effects of tourism image and experiential value on revisit intention in tourism industry

Chang, Angela Ya-Ping - In: Acta Oeconomica 64 (2014) November, pp. 289-301

tourist spots to acquire economic benefits. For this reason, the effects of Tourism Image and Experiential Value on Revisit … rate of 65%. The research results show the significant correlations between 1. Tourism Image and Experiential Value, 2 …. Experiential Value and Revisit Intention, and 3. Tourism Image and Revisit Intention and 4. Moderating effects of Experiential …

Persistent link: https://www.econbiz.de/10011094478