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~subject:"Field research"
~subject:"Konsumentenverhalten"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Field research
Konsumentenverhalten
Experiment
63
Consumer behaviour
33
Feldforschung
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Advertising effects
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18
field experiments
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field experiment
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Dietvorst, Berkeley
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Discussion paper series / IZA
281
NBER working paper series
213
Journal of economic behavior & organization : JEBO
201
IZA Discussion Paper
156
Working paper / National Bureau of Economic Research, Inc.
156
NBER Working Paper
151
CESifo working papers
134
Management science : journal of the Institute for Operations Research and the Management Sciences
128
Journal of behavioral and experimental economics
95
Journal of business research : JBR
86
Discussion paper
83
Journal of economic psychology : research in economic psychology and behavioral economics
65
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
63
Journal of marketing research : JMR
60
Journal of retailing and consumer services
57
Food policy : economics planning and politics of food and agriculture
56
Economics letters
53
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of public economics
53
The American economic review
52
Discussion paper / Tinbergen Institute
51
Experimental economics : a journal of the Economic Science Association
50
Policy research working paper : WPS
50
Discussion papers / CEPR
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Discussion paper / Centre for Economic Policy Research
46
European economic review : EER
45
Psychology & marketing
45
Information systems research : ISR
44
Journal of behavioral decision making
43
Journal of development economics
43
American economic journal : a journal of the American Economic Association
42
Working papers in economics and statistics
40
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
39
CESifo Working Paper
35
CESifo Working Paper Series
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World Bank Policy Research Working Paper
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International journal of hospitality management
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Working papers in economics
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1
Preference learning and demand forecast
Cao, Xinyu
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10012493317
Saved in:
2
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
3
Temporal reframing and participation in a savings program : a field
experiment
Hershfield, Hal E.
;
Shu, Stephen
;
Benartzi, Shlomo
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1039-1051
Persistent link: https://www.econbiz.de/10012405724
Saved in:
4
No substitute for the real thing : the importance of in-context field experiments in fundraising
Goswami, Indranil
;
Urminsky, Oleg
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10012405726
Saved in:
5
Name similarity encourages generosity : a field
experiment
in email personalization
Munz, Kurt P.
;
Jung, Minah H.
;
Alter, Adam L.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1071-1091
Persistent link: https://www.econbiz.de/10012405728
Saved in:
6
Optimizing price menus for duration discounts : a subscription selectivity field
experiment
Tian, Longxiu
;
Feinberg, Fred M.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1181-1198
Persistent link: https://www.econbiz.de/10012405762
Saved in:
7
Which healthy eating nudges work best? : a meta-analysis of field experiments
Cadario, Romain
;
Chandon, Pierre
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
3
,
pp. 465-486
Persistent link: https://www.econbiz.de/10012294674
Saved in:
8
Reciprocity and unveiling in two-sided reputation systems : evidence from an
experiment
on Airbnb
Fradkin, Andrey
;
Grewal, Elena
;
Holtz, David
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1013-1029
Persistent link: https://www.econbiz.de/10012796119
Saved in:
9
Do "Made in USA" claims matter?
Kong, Xinyao
;
Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
Saved in:
10
U-shaped conformity in online social networks
Sun, Monic
;
Zhang, Xiaoquan
;
Zhu, Feng
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 461-480
Persistent link: https://www.econbiz.de/10012038420
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