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Search: subject:"Experimento exploratorio"
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Efectos en el consumidor
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Emplazamiento de marca
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Experimento exploratorio
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Marcas enmascaradas
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Arroyo, Judith Cavazos
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Charolet, Rubén Vázquez
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Herrera, Alejandro Alvarado
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ESTUDIOS GERENCIALES
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Efectos de los emplazamientos de marca real y enmascarada en el comportamiento del consumidor: un
experimento
exploratorio
Herrera, Alejandro Alvarado
;
Arroyo, Judith Cavazos
; …
- In:
ESTUDIOS GERENCIALES
(
2014
)
empíricamente con la producida por el emplazamiento de marcas reales. Para hacerlo, se realizó un
experimento
exploratorio
verdadero …
Persistent link: https://www.econbiz.de/10011140051
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