Schaefer, Renata; Olsen, Janeen E.; Thach, Liz - In: Wine Economics and Policy 7 (2018) 1, pp. 54-64
This paper investigates exploratory behavior among wine consumers in Poland where the country's wine culture is in a … exploratory behavior. Data obtained from 198 Polish wine consumers was used in the analysis. Exploratory behavior was measured … findings show that Polish wine consumers' level of exploratory behavior is not related to demographics, but is influenced by …
