Search Results - subject:"Exploratory study"

Virtual influencer marketing : a study of millennials and gen Z consumer behaviour

Angmo, Padma; Mahajan, Rachna - In: Qualitative market research : an international journal 27 (2024) 2, pp. 280-300

Persistent link: https://www.econbiz.de/10015324645

Effectiveness of social media marketing in the enrolment of management students in college and university : an exploratory study

Sahu, Pabitra Kumar; Kumar, Rohit Vishal - In: International journal of business competition and … 9 (2024) 1, pp. 30-42

Persistent link: https://www.econbiz.de/10015272505

Do nonfinancial reporting practices matter in SDG disclosure? : An exploratory study

Erin, Olayinka Adedayo; Olojede, Paul - In: Meditari accountancy research 32 (2024) 4, pp. 1398-1422

Persistent link: https://www.econbiz.de/10015078919

Exploring social cognition in an international context : insights from the social representations perspective on legitimacy among French entrepreneurs

Ghods, Ali; Ricard, Antonin; Aldebert, Bénedicte - In: Entrepreneurship and regional development : an … 36 (2024) 9/10, pp. 1314-1332

Persistent link: https://www.econbiz.de/10015125294

Impact of emerging technologies on the disparity between micro, small, medium, and large businesses : an exploratory study

Tyagi, Vikas Kumar; Gahlawat, Ruchi; Singla, Tushar; … - In: Financial Markets and Corporate Finance : 5th …, (pp. 289-306). 2025

Persistent link: https://www.econbiz.de/10015120965

Virtual influencer marketing: a study of millennials and gen Z consumer behaviour

Angmo, Padma; Mahajan, Rachna - In: Qualitative Market Research: An International Journal 27 (2024) 2, pp. 280-300

Purpose Virtual influencers (VIs), who are fictional characters, have gained popularity in recent years, particularly among Generation Z and millennials. With the hype surrounding VIs, more research is required. Thus, this study aims to examine how Gen Z members and millennials react to VIs used...

Persistent link: https://www.econbiz.de/10015355053

Hospitality and tourism experience in metaverse : an examination of users' behavior, motivations, and preferences

Lee, Soyeun; Wu, Qi; Hyun, Sunghyup Sean - In: Journal of hospitality marketing & management 33 (2024) 8, pp. 1023-1039

Persistent link: https://www.econbiz.de/10015084013

Multinational enterprises' narratives about and approaches to modern slavery : an exploratory study

Robb, Benjamin; Michailova, Snejina - In: Review of international business and strategy 33 (2023) 2, pp. 199-218

Persistent link: https://www.econbiz.de/10014246524

Schickinger, Antonia; Bierl, Philipp Alexander; … - In: Journal of family business strategy 14 (2023) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10014310153

What's your stake when engaging in licensing? : a comparison between standard and partnership-embedded licensing strategies

Belingheri, Paola; Leone, Maria Isabella; Lombardi, Sara - In: IEEE transactions on engineering management : EM 70 (2023) 6, pp. 2058-2070

Persistent link: https://www.econbiz.de/10014313913