Search Results - subject:"Export Venture Performance"

Export market orientation, performance and international partner selection : word-of-mouth referral versus direct contact

Ishii, Ryuta; Kikumori, Mai - In: International marketing review 41 (2024) 7, pp. 117-139

Persistent link: https://www.econbiz.de/10015202407

Export market orientation, performance and international partner selection: word-of-mouth referral versus direct contact

Ishii, Ryuta; Kikumori, Mai - In: International Marketing Review 41 (2024) 7, pp. 117-139

type of international channel partner acts as an enabling condition for the impact of these activities on export venture … performance. This study aims to examine the extent to which the selection of international channel partners through word …

Persistent link: https://www.econbiz.de/10015348197