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Search: subject:"Extension category characteristics"
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Category characteristics' effects on brand extension attitudes: A research note
Hem, Leif Egil
;
Iversen, Nina Marianne
;
Olsen, Lars Erling
- In:
Journal of Business Research
67
(
2014
)
8
,
pp. 1589-1594
extension
category
characteristics
affect consumers' attitudes towards brand extensions: (1) the awareness set size; (2) the …
Persistent link: https://www.econbiz.de/10010869726
Saved in:
2
Category characteristics' effects on brand extension attitudes : a research note
Hem, Leif Egil
;
Iversen, Nina Marianne
;
Olsen, Lars Erling
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1589-1594
Persistent link: https://www.econbiz.de/10010379259
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