Tambe, Prasanna; Hitt, Lorin M.; Brynjolfsson, Erik - In: Management Science 58 (2012) 5, pp. 843-859
hypothesis that external focus--the ability of a firm to detect and therefore respond to changes in its external operating …-based measures, we find that external focus is correlated with both organizational decentralization, and IT investment. Second, we … find that a cluster of practices including external focus, decentralization, and IT is associated with improved product …