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Search: subject:"External reference prices"
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options?
Wilken, Robert
;
Schmitt, Julien
;
Dost, Florian
; …
-
2024
Persistent link: https://www.econbiz.de/10015125509
Saved in:
2
Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options?
Wilken, Robert
;
Schmitt, Julien
;
Dost, Florian
; …
- In:
Marketing Letters
35
(
2024
)
4
,
pp. 589-602
is promising: Communicating true costs means introducing
external
reference
prices
that provide a benchmark for consumers …
Persistent link: https://www.econbiz.de/10015403260
Saved in:
3
A dynamic perspective on consumers' price fairness perception : empirical evidence from the airline industry
Friesen, Mark
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 403-425
Persistent link: https://www.econbiz.de/10012390051
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