Search Results - subject:"Extrinsic cue"

Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment

Chen, Yuangao; Tong, Xinjia; Yang, Shuiqing; Zhou, Shasha - In: Industrial Management & Data Systems 123 (2023) 9, pp. 2397-2422

Purpose This study aims to explore how specific cues with new manifestations (i.e. herding message and price discount information) and customer cognitive style influence attention allocation and purchase intention. Design/methodology/approach To empirically validate the research hypotheses, an...

Persistent link: https://www.econbiz.de/10014826260

The importance of extrinsic cues in deciding to purchase meat products : a conjoint analysis on Muslim consumers

Tamer Toklu, Ismail; Ozturk Kucuk, Hilal; Tuygun Toklu, Arzu - In: South African journal of business management 51 (2020) 1, pp. 1-8

countries to identify the main extrinsic cue that influences consumers' preferences in meat products. This result provides …

Persistent link: https://www.econbiz.de/10012589608

Mavens’ price and non-price on-pack extrinsic cue search behaviours : Implications for store brands

Collins, Alan M.; George, Richard G. - In: International Journal of Retail & Distribution Management 45 (2017) 7/8, pp. 689-710

-price on-pack extrinsic cue search and their store brand purchasing behaviours. Design/methodology/approach The paper adopts a …-price extrinsic cue deficit continues to exist for these products. Consequently, retailers need to re-examine and rework the cues …

Persistent link: https://www.econbiz.de/10014804709

Mavens' price and non-price on-pack extrinsic cue search behaviours : implications for store brands

Collins, Alan M.; George, Richard G. - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 689-710

Persistent link: https://www.econbiz.de/10011775687

Product placement in movies : perspectives from motion picture firms

Cha, Jiyoung - In: Journal of media business studies 13 (2016) 1/2, pp. 95-116

Persistent link: https://www.econbiz.de/10011676000