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Search: subject:"Eye‐tracking"
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Visuelle Wahrnehmung
64
Visual perception
63
Consumer behaviour
55
Konsumentenverhalten
55
eye-tracking
51
Experiment
30
Werbewirkung
28
Advertising effects
27
Eye-tracking
27
eye tracking
25
Perception
21
Wahrnehmung
20
Advertising
16
Werbung
14
Eye tracking
13
Kaufentscheidung
13
Online-Marketing
13
Eye Tracking
12
Internet marketing
12
Kognition
12
Purchase decision
12
Cognition
10
Entscheidung
10
Neuromarketing
10
Decision
9
Visual attention
9
Deutschland
8
Informationsverhalten
8
Marketing
8
Social Web
8
Social web
8
Attention
7
Market research
7
Marktforschung
7
Visualisierung
7
Visualization
7
visual attention
7
Discrete choice
6
Diskrete Entscheidung
6
Germany
6
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Online availability
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Free
175
CC license
14
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Article
91
Book / Working Paper
82
Other
2
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Article in journal
56
Aufsatz in Zeitschrift
56
Working Paper
34
Graue Literatur
26
Non-commercial literature
26
Arbeitspapier
20
Article
17
Hochschulschrift
11
Thesis
7
Conference Paper
6
Aufsatz im Buch
3
Book section
3
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
2
Sammelwerk
2
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1
Sammlung
1
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English
143
Undetermined
20
German
9
French
2
Romanian
1
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Litfin, Thorsten
7
Glöckner, Andreas
6
Lamberz, Julia
6
Meeh-Bunse, Gunther
6
Polonio, Luca
6
Teckert, Özlem
6
ROBU, Adriana-Emilia
5
Bigné Alcañiz, J. Enrique
4
Devetag, Giovanna
4
Di Guida, Sibilla
4
Engel, Christoph
4
Foulsham, Tom
4
Gerstenblüth, Mariana
4
Harris, Jeffrey E.
4
Kaminska, Olena
4
Triunfo, Patricia
4
Ahlgrimm, Andrea
3
Alós-Ferrer, Carlos
3
Horstmann, Nina
3
Rahal, Rima-Maria
3
Ritschel, Alexander
3
Toubia, Olivier
3
Yang, Cathy L.
3
Achtziger, Anja
2
Ahrens, Maike
2
Alcañiz, Mariano
2
Ausin-Azofra, Jose Manuel
2
Bellman, Steven
2
Boerman, Sophie C.
2
Bowling, Shannon Raye
2
Bradlow, Eric
2
Chen, Yasheng
2
Coricelli, Giorgio
2
Dahl, Darren W.
2
Dorokhova, Liudmyla
2
Engelmann, Jan
2
Fischer, Maria
2
Goldlücke, S.
2
Guhl, Daniel
2
Guida, Sibilla Di
2
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Agricultural and Applied Economics Association - AAEA
2
Dipartimento di Politica Economica, Finanza e Sviluppo (DEPFID), Facoltà di Economia "Richard M. Goodwin"
2
European Centre for Advanced Research in Economics and Statistics (ECARES), Solvay Brussels School of Economics and Management
2
Max-Planck-Institut zur Erforschung von Gemeinschaftsgütern, Max-Planck-Gesellschaft
2
Christian-Albrechts-Universität zu Kiel
1
Copenhagen Business School
1
Dipartimento di Economia e Management, Università degli Studi di Trento
1
HEC Paris (École des Hautes Études Commerciales)
1
Laboratory of Economics and Management (LEM), Scuola Superiore Sant'Anna
1
National Bureau of Economic Research
1
Rheinisch-Westfälische Technische Hochschule Aachen
1
ToKnowPress
1
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Judgment and Decision Making
7
Journal of behavioral decision making
4
HEC Paris research paper series
3
International journal of advertising : the review of marketing communications
3
CrossCultural Management Journal
2
Discussion Papers of the Max Planck Institute for Research on Collective Goods
2
Discussion papers of the Max Planck Institute for Research on Collective Goods
2
Düsseldorf Working Papers in Applied Management and Economics
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
European research studies
2
Experimental economics : a journal of the Economic Science Association
2
ISER Working Paper Series
2
ISER working paper series
2
Journal of Behavioral Decision Making
2
Journal of agricultural and applied economics : JAEE
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of innovation & knowledge : JIK
2
Management Intercultural
2
Preprints of the Max Planck Institute for Research on Collective Goods
2
Psychology & Marketing
2
Research paper series / Thurgau Institute of Economics at the University of Konstanz
2
Spanish journal of marketing
2
Working Paper
2
Working Paper Series of the Max Planck Institute for Research on Collective Goods
2
Working Papers ECARES
2
Zeitschrift für Arbeitswissenschaft
2
2013 Annual Meeting, August 4-6, 2013, Washington, D.C.
1
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Annals of Faculty of Economics
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
British journal of management
1
Business Systems Research (BSR)
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
CAAA Annual Conference 2012
1
CEEL Working Papers
1
Cahier / Départment de Sciences Économiques, Université de Montréal
1
Central European business review : CEBR
1
China journal of accounting studies
1
Cogent Business & Management
1
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ECONIS (ZBW)
107
EconStor
37
RePEc
27
BASE
4
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1
The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan
;
Bruns, Daniel
;
Langner, Tobias
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10015194212
Saved in:
2
How to accurately measure attention to video advertising
Hartnett, Nicole
;
Bellman, Steven
;
Beal, Virginia
; …
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 184-207
Persistent link: https://www.econbiz.de/10015194220
Saved in:
3
The role of cognitive processes in healthy consumption food products : an
eye-tracking
technology study
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
-
2025
Persistent link: https://www.econbiz.de/10015371493
Saved in:
4
Color inside and outside the lines : evidence from
eye-tracking
studies on conformity to and differentiation from category color codes
Cardamone, Ernesto
;
Miceli, Gaetano
;
Raimondo, Maria …
-
2025
Persistent link: https://www.econbiz.de/10015373367
Saved in:
5
Examining corporate social irresponsibility in manufacturing : an
eye-tracking
study of social media news
Li, Xinwei
;
Tse, Ying Kei
;
Bu, Xiangzhi
-
2025
Persistent link: https://www.econbiz.de/10015373767
Saved in:
6
Keeping an eye on cost : what can
eye
tracking
tell us about attention to cost information in discrete choice experiments?
Genie, Mesfin G.
;
Ryan, Mandy
;
Krucien, Nicolas
- In:
Health economics
32
(
2023
)
5
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10014278032
Saved in:
7
Wine label design proposals : an
eye-tracking
study to analyze consumers' visual attention and preferences
Barbierato, Elena
;
Berti, Danio
;
Ranfagni, Silvia
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 365-389
Persistent link: https://www.econbiz.de/10014335883
Saved in:
8
The Zero Effect: An
Eye‐Tracking
Study of Affect and Motivation in Risky Choices
Ludwig, Jonas
;
Jaudas, Alexander
;
Achtziger, Anja
- In:
Journal of Behavioral Decision Making
37
(
2024
)
3
would approach zero outcomes in the loss domain. Two
eye‐tracking
experiments investigated visual attention as a key …
Persistent link: https://www.econbiz.de/10015100878
Saved in:
9
Identifying and categorizing influencers on Instagram with eye tracker
Jánská, Michaela
;
Žambochová, Marta
;
Vacurová, Zuzana
- In:
Spanish journal of marketing
28
(
2024
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10015190156
Saved in:
10
The zero effect : an
eye-tracking
study of affect and motivation in risky choices
Ludwig, Jonas
;
Jaudas, Alexander
;
Achtziger, Anja
- In:
Journal of behavioral decision making
37
(
2024
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10015154600
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