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  • Search: subject:"Eye Tracking"
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Year of publication
Subject
All
Visuelle Wahrnehmung 350 Visual perception 349 Consumer behaviour 310 Konsumentenverhalten 307 Eye-tracking 129 Experiment 124 Werbewirkung 121 Advertising effects 120 Perception 115 Wahrnehmung 115 eye-tracking 102 eye tracking 97 Eye tracking 84 Online-Marketing 56 Internet marketing 55 Kognition 55 Advertising 54 Cognition 54 Decision 54 Entscheidung 53 Werbung 52 Visual attention 41 Visualisierung 41 Visualization 41 Online-Handel 37 Online retailing 36 Social Web 31 Social web 31 Product design 30 Produktgestaltung 30 Brand management 29 Markenführung 29 Attention 27 Brand image 27 Emotion 27 Kaufentscheidung 27 Markenimage 27 Purchase decision 26 Theorie 26 Theory 26
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Online availability
All
Undetermined 354 Free 176 CC license 15
Type of publication
All
Article 513 Book / Working Paper 131 Other 2
Type of publication (narrower categories)
All
Article in journal 400 Aufsatz in Zeitschrift 400 Aufsatz im Buch 47 Book section 47 Working Paper 35 Graue Literatur 31 Non-commercial literature 31 Hochschulschrift 28 Arbeitspapier 21 Article 17 research-article 15 Thesis 14 Collection of articles of several authors 10 Sammelwerk 10 Conference paper 9 Konferenzbeitrag 9 Conference Paper 6 Aufsatzsammlung 4 Case study 4 Collection of articles written by one author 4 Fallstudie 4 Sammlung 4 Konferenzschrift 3 Ausstellungskatalog 1 Ratgeber 1 review-article 1
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Language
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English 570 German 42 Undetermined 31 French 2 Polish 1 Romanian 1
Author
All
Bigné Alcañiz, J. Enrique 11 Polonio, Luca 11 Wedel, Michel 11 Behe, Bridget K. 8 ROBU, Adriana-Emilia 8 Di Guida, Sibilla 7 Glöckner, Andreas 7 Litfin, Thorsten 7 Palma, Marco A. 7 Chen, Yasheng 6 Coricelli, Giorgio 6 Lamberz, Julia 6 Meeh-Bunse, Gunther 6 Pieters, Rik 6 Teckert, Özlem 6 Breuer, Christoph 5 Dahl, Darren W. 5 Devetag, Giovanna 5 Grebitus, Carola 5 Hausfeld, Jan 5 Hoeffler, Steve 5 Huddleston, Patricia 5 Hui, Sam K. 5 Ladeira, Wagner Junior 5 Li, Shu 5 Meißner, Martin 5 Nayga, Rodolfo M. <Jr.> 5 Qiuzhen, Wang 5 Ronft, Steffen 5 Ruiz Mafé, Carla 5 Rumpf, Christopher 5 Santini, Fernando de Oliveira 5 Toubia, Olivier 5 Zhao, Min 5 Bellman, Steven 4 Engel, Christoph 4 Foulsham, Tom 4 Gerstenblüth, Mariana 4 Grewal, Dhruv 4 Harris, Jeffrey E. 4
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Institution
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Springer Fachmedien Wiesbaden 5 Agricultural and Applied Economics Association - AAEA 2 Dipartimento di Politica Economica, Finanza e Sviluppo (DEPFID), Facoltà di Economia "Richard M. Goodwin" 2 Duesseldorf University of Applied Sciences 2 European Centre for Advanced Research in Economics and Statistics (ECARES), Solvay Brussels School of Economics and Management 2 Max-Planck-Institut zur Erforschung von Gemeinschaftsgütern, Max-Planck-Gesellschaft 2 kassel university press 2 Christian-Albrechts-Universität zu Kiel 1 Copenhagen Business School 1 Dipartimento di Economia e Management, Università degli Studi di Trento 1 Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft 1 Galeria Zachęta 1 HEC Paris (École des Hautes Études Commerciales) 1 IGI Global 1 INSEAD 1 Laboratory of Economics and Management (LEM), Scuola Superiore Sant'Anna 1 National Bureau of Economic Research 1 NeuroIS Retreat <15., 2023, Wien> 1 NeuroIS Retreat <16., 2024, Wien> 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Technische Universität Hamburg-Harburg 1 ToKnowPress 1 Universität zu Köln 1 Verlag Dr. Kovač 1
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Published in...
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Journal of business research : JBR 37 Journal of behavioral decision making 24 Journal of retailing and consumer services 15 Journal of consumer research : JCR ; an interdisciplinary bimonthly 13 Psychology & marketing 11 International journal of advertising : the review of marketing communications 9 The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology] 8 Eye Tracking in der Sport- und Veranstaltungsbranche 7 Judgment and Decision Making 7 Tourism management : research, policies, practice 6 Games and economic behavior 5 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 5 Journal of economic behavior & organization : JEBO 5 Journal of management information systems : JMIS 5 Journal of the Economic Science Association : a companion journal to Experimental economics 5 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 5 Management science : journal of the Institute for Operations Research and the Management Sciences 5 SpringerLink / Bücher 5 Asia Pacific journal of marketing and logistics 4 Electronic commerce research 4 Journal of advertising : official publication of the American Academy of Advertising 4 Journal of advertising research 4 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 4 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 4 Journal of marketing research 4 Journal of marketing research : JMR 4 Behavioral research in accounting 3 Experimental economics : a journal of the Economic Science Association 3 HEC Paris research paper series 3 International journal of market research 3 International review on public and non-profit marketing 3 Journal of economic psychology : research in economic psychology and behavioral economics 3 Journal of retailing 3 Marketing letters : a journal of research in marketing 3 Network Intelligence Studies 3 Online Information Review 3 Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology 3 Production and operations management : the flagship research journal of the Production and Operations Management Society 3 The journal of brand management : an international journal 3 Applied economics letters 2
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Source
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ECONIS (ZBW) 543 RePEc 40 EconStor 37 Other ZBW resources 22 BASE 4
Showing 111 - 120 of 646
Cover Image
Neurometric and biometric measurement of the effectiveness of COVID-19-related public service announcements
Duman Alptekin, Hazal; Kucun, Nihan Tomris; Kurt, Merve; … - In: International review on public and non-profit marketing 21 (2024) 3, pp. 625-643
Persistent link: https://www.econbiz.de/10015080800
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Concept and evidence of tourist risk gaze
Xie, Chaowu; Yu, Jun; Zhang, Jiangchi; Wu, Mao-Ying; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 7, pp. 1642-1656
Persistent link: https://www.econbiz.de/10015056273
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When time drives search effort : the effect of assortment variety on visual attention to SKU pricing
Ladeira, Wagner Junior; Nardi, Vinicius Antonio Machado; … - In: Marketing intelligence & planning 42 (2024) 5, pp. 916-938
Persistent link: https://www.econbiz.de/10015056921
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How important is the in-store environment for new brands?
Fuller, Rachel; Hogan, Samantha; Pervan, Simon - In: International journal of market research 66 (2024) 1, pp. 91-114
Persistent link: https://www.econbiz.de/10014584445
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Information Systems and Neuroscience : NeuroIS Retreat 2023, Vienna, Austria
Davis, Fred D. (ed.); Riedl, René (ed.);  … - NeuroIS Retreat <15., 2023, Wien> - 2024
Role of Post-hoc Explanations in Mitigating Algorithm Aversion in Identity-Based Consumption: An Eye-Tracking Study -- Take …
Persistent link: https://www.econbiz.de/10014631747
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Towards a typology of virtual tourists : efficacy of visual patterns and attentional cues
Liu, Biqiang; Moyle, Brent; Kralj, Anna; Li, Yaoqi - In: Tourism management : research, policies, practice 105 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015072988
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The asymmetric effect of corporate reputation communication on flagship and non-flagship product evaluations
Chen, Zengxiang; Mao, Huifang; Tu, Tu; Wang, Haizhong - In: Psychology & marketing 41 (2024) 8, pp. 1673-1685
Persistent link: https://www.econbiz.de/10015073406
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Intelligent neuromarketing framework for consumers' preference prediction from electroencephalography signals and eye tracking
Mashrur, Fazla Rabbi; Rahman, Khandoker Mahmudur; Miya, … - In: Journal of consumer behaviour 23 (2024) 3, pp. 1146-1157
Persistent link: https://www.econbiz.de/10014575570
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Product review reading and rating statistics : how do they affect consumer product evaluation?
Guan, Chong; Lam, Shun Yin - In: International journal of consumer studies 48 (2024) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10015107906
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Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James W.; Dahl, Andrew J; Drury, Lauren; Khan, … - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 900-944
Persistent link: https://www.econbiz.de/10015062986
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