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  • Search: subject:"Eye Tracking"
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Year of publication
Subject
All
Visuelle Wahrnehmung 350 Visual perception 349 Consumer behaviour 310 Konsumentenverhalten 307 Eye-tracking 129 Experiment 124 Werbewirkung 121 Advertising effects 120 Perception 115 Wahrnehmung 115 eye-tracking 102 eye tracking 97 Eye tracking 84 Online-Marketing 56 Internet marketing 55 Kognition 55 Advertising 54 Cognition 54 Decision 54 Entscheidung 53 Werbung 52 Visual attention 41 Visualisierung 41 Visualization 41 Online-Handel 37 Online retailing 36 Social Web 31 Social web 31 Product design 30 Produktgestaltung 30 Brand management 29 Markenführung 29 Attention 27 Brand image 27 Emotion 27 Kaufentscheidung 27 Markenimage 27 Purchase decision 26 Theorie 26 Theory 26
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Online availability
All
Undetermined 354 Free 176 CC license 15
Type of publication
All
Article 513 Book / Working Paper 131 Other 2
Type of publication (narrower categories)
All
Article in journal 400 Aufsatz in Zeitschrift 400 Aufsatz im Buch 47 Book section 47 Working Paper 35 Graue Literatur 31 Non-commercial literature 31 Hochschulschrift 28 Arbeitspapier 21 Article 17 research-article 15 Thesis 14 Collection of articles of several authors 10 Sammelwerk 10 Conference paper 9 Konferenzbeitrag 9 Conference Paper 6 Aufsatzsammlung 4 Case study 4 Collection of articles written by one author 4 Fallstudie 4 Sammlung 4 Konferenzschrift 3 Ausstellungskatalog 1 Ratgeber 1 review-article 1
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Language
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English 570 German 42 Undetermined 31 French 2 Polish 1 Romanian 1
Author
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Bigné Alcañiz, J. Enrique 11 Polonio, Luca 11 Wedel, Michel 11 Behe, Bridget K. 8 ROBU, Adriana-Emilia 8 Di Guida, Sibilla 7 Glöckner, Andreas 7 Litfin, Thorsten 7 Palma, Marco A. 7 Chen, Yasheng 6 Coricelli, Giorgio 6 Lamberz, Julia 6 Meeh-Bunse, Gunther 6 Pieters, Rik 6 Teckert, Özlem 6 Breuer, Christoph 5 Dahl, Darren W. 5 Devetag, Giovanna 5 Grebitus, Carola 5 Hausfeld, Jan 5 Hoeffler, Steve 5 Huddleston, Patricia 5 Hui, Sam K. 5 Ladeira, Wagner Junior 5 Li, Shu 5 Meißner, Martin 5 Nayga, Rodolfo M. <Jr.> 5 Qiuzhen, Wang 5 Ronft, Steffen 5 Ruiz Mafé, Carla 5 Rumpf, Christopher 5 Santini, Fernando de Oliveira 5 Toubia, Olivier 5 Zhao, Min 5 Bellman, Steven 4 Engel, Christoph 4 Foulsham, Tom 4 Gerstenblüth, Mariana 4 Grewal, Dhruv 4 Harris, Jeffrey E. 4
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Institution
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Springer Fachmedien Wiesbaden 5 Agricultural and Applied Economics Association - AAEA 2 Dipartimento di Politica Economica, Finanza e Sviluppo (DEPFID), Facoltà di Economia "Richard M. Goodwin" 2 Duesseldorf University of Applied Sciences 2 European Centre for Advanced Research in Economics and Statistics (ECARES), Solvay Brussels School of Economics and Management 2 Max-Planck-Institut zur Erforschung von Gemeinschaftsgütern, Max-Planck-Gesellschaft 2 kassel university press 2 Christian-Albrechts-Universität zu Kiel 1 Copenhagen Business School 1 Dipartimento di Economia e Management, Università degli Studi di Trento 1 Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft 1 Galeria Zachęta 1 HEC Paris (École des Hautes Études Commerciales) 1 IGI Global 1 INSEAD 1 Laboratory of Economics and Management (LEM), Scuola Superiore Sant'Anna 1 National Bureau of Economic Research 1 NeuroIS Retreat <15., 2023, Wien> 1 NeuroIS Retreat <16., 2024, Wien> 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Technische Universität Hamburg-Harburg 1 ToKnowPress 1 Universität zu Köln 1 Verlag Dr. Kovač 1
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Published in...
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Journal of business research : JBR 37 Journal of behavioral decision making 24 Journal of retailing and consumer services 15 Journal of consumer research : JCR ; an interdisciplinary bimonthly 13 Psychology & marketing 11 International journal of advertising : the review of marketing communications 9 The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology] 8 Eye Tracking in der Sport- und Veranstaltungsbranche 7 Judgment and Decision Making 7 Tourism management : research, policies, practice 6 Games and economic behavior 5 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 5 Journal of economic behavior & organization : JEBO 5 Journal of management information systems : JMIS 5 Journal of the Economic Science Association : a companion journal to Experimental economics 5 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 5 Management science : journal of the Institute for Operations Research and the Management Sciences 5 SpringerLink / Bücher 5 Asia Pacific journal of marketing and logistics 4 Electronic commerce research 4 Journal of advertising : official publication of the American Academy of Advertising 4 Journal of advertising research 4 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 4 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 4 Journal of marketing research 4 Journal of marketing research : JMR 4 Behavioral research in accounting 3 Experimental economics : a journal of the Economic Science Association 3 HEC Paris research paper series 3 International journal of market research 3 International review on public and non-profit marketing 3 Journal of economic psychology : research in economic psychology and behavioral economics 3 Journal of retailing 3 Marketing letters : a journal of research in marketing 3 Network Intelligence Studies 3 Online Information Review 3 Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology 3 Production and operations management : the flagship research journal of the Production and Operations Management Society 3 The journal of brand management : an international journal 3 Applied economics letters 2
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Source
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ECONIS (ZBW) 543 RePEc 40 EconStor 37 Other ZBW resources 22 BASE 4
Showing 141 - 150 of 646
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Gender-related variability in information processing of disclosure documents
Ceravolo, M. G.; Farina, V.; Fattobene, L.; Leonelli, L.; … - In: Journal of consumer policy : consumer issues in law, … 44 (2021) 2, pp. 217-233
Persistent link: https://www.econbiz.de/10012618192
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How advertising avoidance affects visual attention and memory of advertisements
Onișor, Lucian-Florin; Ioniță, Daniela - In: Journal of Business Economics and Management (JBEM) 22 (2021) 3, pp. 656-674
brand advertisements and corporate brand advertisements. An eye-tracking experiment with 121 respondents show that when …
Persistent link: https://www.econbiz.de/10015401317
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An analysis of subliminal static images and words using eye tracking techniques
Zacharia, Anish Babu; Hamelin, Nicolas - In: Developing digital marketing : relationship perspectives, (pp. 155-180). 2021
Persistent link: https://www.econbiz.de/10012586411
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The impact of visual sexual appeals on attention allocation within advertisements : an eye-tracking study
Cummins, R. Glenn; Gong, Zijian; Reichert, Tom - In: International journal of advertising : the review of … 40 (2021) 5, pp. 708-732
Persistent link: https://www.econbiz.de/10012623880
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The path to click : are you on it?
Shi, Savannah Wei; Trusov, Michael - In: Marketing science 40 (2021) 2, pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
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The effect of slow motion video on consumer inference
Yin, Yunlu; Jia, Jayson S.; Zheng, Wanyi - In: Journal of marketing research 58 (2021) 5, pp. 1007-1024
Persistent link: https://www.econbiz.de/10012662083
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Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Chen, Ming; Burke, Raymond R.; Hui, Sam K.; Leykin, Alex - In: Journal of marketing research 58 (2021) 6, pp. 1120-1141
Persistent link: https://www.econbiz.de/10012794318
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Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment
Chen, Yuangao; Tong, Xinjia; Yang, Shuiqing; Zhou, Shasha - In: Industrial Management & Data Systems 123 (2023) 9, pp. 2397-2422
empirically validate the research hypotheses, an eye-tracking experiment with a 2 × 2 × 2 mixed design was conducted on a sample …
Persistent link: https://www.econbiz.de/10014826260
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Advertising to reduce meat consumption : positive framing versus negative framing effects on attention
Zunckel, Caitlin; Pillay, Pragasen; Drummond, Mark Hamilton - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 609-630
Persistent link: https://www.econbiz.de/10014426718
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Electronic commerce research 23 (2023) 3, pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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