Search Results - subject:"Eyetracking"

The role of cognitive processes in healthy consumption food products : an eye-tracking technology study

Escandon-Barbosa, Diana; Salas-Paramo, Jairo; … - In: Journal of marketing analytics : JMA 13 (2025) 1, pp. 96-110

Persistent link: https://www.econbiz.de/10015371493

Color inside and outside the lines : evidence from eye-tracking studies on conformity to and differentiation from category color codes

Cardamone, Ernesto; Miceli, Gaetano; Raimondo, Maria … - In: Psychology & marketing 42 (2025) 5, pp. 1330-1345

Persistent link: https://www.econbiz.de/10015373367

Examining corporate social irresponsibility in manufacturing : an eye-tracking study of social media news

Li, Xinwei; Tse, Ying Kei; Bu, Xiangzhi - In: International journal of production economics 281 (2025), pp. 1-17

Persistent link: https://www.econbiz.de/10015373767

The role of emotions and imagery in financial decision-making : a comparative analysis of neuromarketing and self-report data

Hamelin, Nicolas; Ferm, Lars-Erik Casper; Huszár, Zsuzsa R. - In: Journal of consumer behaviour 24 (2025) 5, pp. 2293-2315

Persistent link: https://www.econbiz.de/10015457499

How allusion enhances consumer response to hope appeals in health messaging

Albinsson, Pia A.; Huhmann, Bruce A.; Burman, Bidisha - In: Journal of business research : JBR 191 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015419841

The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall

Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10015194212

Assessing the impact of point-of-sale beer brand ads through consumer neuroscience research

Lukić, Darko; Starc̆ević, Slađana; Pitić, Goran - In: Naše gospodarstvo : NG 71 (2025) 3, pp. 52-63

This study employs EEG and eye-tracking to assess how brand equity, creative complexity, and spatial layout influence … elicit reduced neural activation, with brand strength operating solely through attentional pathways. Eye-tracking revealed …

Persistent link: https://www.econbiz.de/10015468013

How to conduct valuable marketing research with neurophysiological tools

Bigné Alcañiz, J. Enrique; Boksem, Maarten; … - In: Psychology & marketing 42 (2025) 10, pp. 2616-2649

Persistent link: https://www.econbiz.de/10015464197

When a model gives you mixed signals: cognitive effects and visual behavior

Abbad-Andaloussi, Amine; Franceschetti, Marco; López, … - In: Process Science 2 (2025) 1

consequences, the impact of ambiguity on model readers has received limited attention so far. This article presents an eye-tracking … following a qualitative approach combining both eye-tracking and think-aloud data. The results demonstrate that ambiguities …

Persistent link: https://www.econbiz.de/10015508410

Surprise me with the visual representation of the brand in social commerce! : an eye-tracking study based on user characteristics

Muñoz-Leiva, Francisco; Herzallah, Doaa; … - In: European journal of management and business economics : … 34 (2025) 3, pp. 384-403

experiment design based on the eye-tracking methodology and a self-administered questionnaire is carried out. Findings The …

Persistent link: https://www.econbiz.de/10015414943