Search Results - subject:"FCB Grid"

Celebrity endorsements in liked advertisements : a study of Asian countries

Fam, Kim-Shyan; Waller, David; Grohs, Reinhard - In: Journal of Asia Pacific business 24 (2023) 1, pp. 39-54

Persistent link: https://www.econbiz.de/10014285111

Text analysis of online customer reviews for products in the FCB quadrants : procedure, outcomes, and implications

Kim, Taeyong; Hwang, Seungsoo; Kim, Minkyung - In: Journal of business research : JBR 150 (2022), pp. 676-689

Persistent link: https://www.econbiz.de/10013365829

Purchase situations and information-seeking in brand-related user-generated content

Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 740-764

Persistent link: https://www.econbiz.de/10012549627

Identify customer involvement during organic food purchase through FCB grid

Ghosh, Sanjukta; Barai, Parama; Datta, Biplab - In: Journal of international food & agribusiness marketing 31 (2019) 3, pp. 237-254

Persistent link: https://www.econbiz.de/10012180994

Does involvement shapes consumers’ response to product failure?

Hamzelu, Bahman; Gohary, Ali; Ghafoori Nia, Salar; … - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 2, pp. 283-304

services. Thus, the purpose of this paper is to use the FCB grid to examine effects of involvement and emotion on failure of …, thinking in FCB grid) between-subjects experiment on 311 college students, who have recently experienced product failure, is …

Persistent link: https://www.econbiz.de/10014675025

Does involvement shapes consumers' response to product failure?

Hamzelu, Bahman; Gohary, Ali; Nia, Salar Ghafoori; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 283-304

Persistent link: https://www.econbiz.de/10011636557

The effects of product involvement and impulse buying on purchase intentions in mobile text advertising

Drossos, Dimitris A.; Kokkinaki, Flora; Giaglis, George M. - In: Electronic commerce research and applications 13 (2014) 6, pp. 423-430

Persistent link: https://www.econbiz.de/10011349112