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Search: subject:"FCB Grid"
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Consumer behaviour
4
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FCB Grid
3
FCB grid
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Advertising
2
Advertising effects
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Werbewirkung
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Werbung
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Asien
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Bio-Lebensmittel
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Celebrity
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Cross-Culture
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Data Mining
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Impulse buying
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Internet marketing
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Machine Learning
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Barai, Parama
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Cheong, Hyuk Jun
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Datta, Biplab
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Drossos, Dimitris A.
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Fam, Kim Shyan
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Foukas, Konstantinos G.
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Giaglis, George M.
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Asia Pacific journal of marketing and logistics
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Electronic commerce research and applications
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Journal of international food & agribusiness marketing
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
2
Text analysis of online customer reviews for products in the FCB quadrants : procedure, outcomes, and implications
Kim, Taeyong
;
Hwang, Seungsoo
;
Kim, Minkyung
- In:
Journal of business research : JBR
150
(
2022
),
pp. 676-689
Persistent link: https://www.econbiz.de/10013365829
Saved in:
3
Purchase situations and information-seeking in brand-related user-generated content
Cheong, Hyuk Jun
;
Mohammed-Baksh, Sufyan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 740-764
Persistent link: https://www.econbiz.de/10012549627
Saved in:
4
Identify customer involvement during organic food purchase through
FCB
grid
Ghosh, Sanjukta
;
Barai, Parama
;
Datta, Biplab
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10012180994
Saved in:
5
Does involvement shapes consumers' response to product failure?
Hamzelu, Bahman
;
Gohary, Ali
;
Nia, Salar Ghafoori
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10011636557
Saved in:
6
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
Drossos, Dimitris A.
;
Kokkinaki, Flora
;
Giaglis, George M.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 423-430
Persistent link: https://www.econbiz.de/10011349112
Saved in:
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