Gorynia, Marian; Howak, Jan; Wolniak, Radosław - In: Journal of East European management studies : JEEMS 12 (2007) 2, pp. 132-151
The present paper is based on a complex analysis of the results from a survey of seven subsidiaries of multinational corporations (MNCs), which entered the Polish market in the early nineties, and focuses on the motives and modes of setting up these subsidiaries. The survey design has been based...
