de Mille, Andrew - In: European Journal of Marketing 15 (1981) 6, pp. 3-24
Professional fund raising techniques have been developed relatively recently (in the last fifty years or so in the US … through which a particular end can be achieved. In fund raising consultancy financial influence is all important. Techniques …, theory and practice of fund raising consultancy, including two descriptive case histories. It then discuses in Part II the …
