Nguyen, Hai Ho; Nguyen-Viet, Bang; Nguyen, Yen Thi Hoang; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-23
Recognizing the growth of Facebook and advertising on this platform in an emerging market, we conducted a study on the … impact of Facebook advertising characteristics on the market's purchase intention. This study attempts to identify and test … attitudes towards advertising. Finally, factors such as entertainment, personalization, and credibility of Facebook ads are also …