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~subject:"Beziehungsmarketing"
~person:"Ali, Mohamed Ahmed"
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Beziehungsmarketing
Brand management
1
Consumer behaviour
1
Customer integration
1
Customer satisfaction
1
Dienstleistungsqualität
1
Hotel industry
1
Hotellerie
1
Internet marketing
1
Konsumentenverhalten
1
Kundenintegration
1
Kundenzufriedenheit
1
Markenführung
1
Online-Marketing
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Relationship marketing
1
Service quality
1
Social Web
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Social web
1
brand relationship quality
1
customer engagement
1
customer involvement in Facebook
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customer-brand experience
1
hotel brand community on Facebook
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Ali, Mohamed Ahmed
Abedin, Babak
2
Alavi, Shirin
2
Aljuhmani, Hasan Yousef
2
Annamalai, Balamurugan
2
Azar, Salim L.
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Bayram, Pelin
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Benmiled-Cherif, Héla
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Elrehail, Hamzah
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Machado, Joana César
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Pervan, Simon J.
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Reynolds, Dennis
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Samarah, Tariq
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Speece, Mark
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Su, Na
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Tiruwa, Anurag
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Vacas-de-Carvalho, Leonor
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Varshney, Sanjeev
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Yadav, Rajan
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
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ECONIS (ZBW)
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Antecedents and an outcome of customer engagement with hotel brand community on
Facebook
Touni, Reham
;
Kim, Woo Gon
;
Choi, Hyung-Min
;
Ali, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
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