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~subject:"Beziehungsmarketing"
~person:"Bayram, Pelin"
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Beziehungsmarketing
Brand loyalty
2
Brand management
2
Customer brand engagement
2
Facebook
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Internet marketing
2
Markenführung
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Markentreue
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Online-Marketing
2
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Brand
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Brand interactivity
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Brand trust
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Confidence
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Consumer behaviour
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Involvement
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Jordan
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Konsumentenverhalten
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Bayram, Pelin
Abedin, Babak
2
Alavi, Shirin
2
Aljuhmani, Hasan Yousef
2
Annamalai, Balamurugan
2
Azar, Salim L.
2
Benmiled-Cherif, Héla
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Elrehail, Hamzah
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Samarah, Tariq
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Su, Na
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Asia Pacific journal of marketing and logistics
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
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Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
2
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
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