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~subject:"Beziehungsmarketing"
~subject:"United States"
~isPartOf:"International journal of hospitality management"
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Beziehungsmarketing
United States
Social Web
8
Social web
8
Facebook
7
Internet marketing
7
Online-Marketing
7
Consumer behaviour
4
Hotel industry
4
Hotellerie
4
Konsumentenverhalten
4
Viral marketing
3
Virales Marketing
3
Brand commitment
2
Brand management
2
Confidence
2
Customer satisfaction
2
Kundenzufriedenheit
2
Markenführung
2
Relationship marketing
2
Social media
2
Social network
2
Soziales Netzwerk
2
Vertrauen
2
Arbeitsbedingungen
1
Arbeitsplatz
1
Attitude and trust toward hotel
1
Benefit
1
Betriebsklima
1
Booking intentions
1
Brand
1
Brand image
1
Brand trust
1
Brand-consumer relationships
1
Community participation
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Credibility
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Dienstleistungsqualität
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Fiore, Ann Marie
1
Kang, Juhee
1
Mariadoss, Babu John
1
Reynolds, Dennis
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Su, Na
1
Tang, Liang
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International journal of hospitality management
International journal of internet marketing and advertising : IJIMA
6
Journal of retailing and consumer services
6
The journal of product & brand management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Business horizons
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of technology marketing : IJTMkt
3
Working paper / National Bureau of Economic Research, Inc.
3
European management journal
2
Global business & economics review
2
Information systems research : ISR
2
International journal of business environment : IJBE
2
International journal of management practice : IJMP
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
NBER working paper series
2
Quality management journal : QMJ
2
Service business
2
Springer eBook Collection
2
Academy of Management perspectives : AMP
1
Accounting, auditing & accountability journal
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business research quarterly : BRQ
1
CES working papers
1
CESifo working papers
1
CFS Working Paper
1
CFS working paper series
1
Cogent business & management
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Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
2
Enhancing consumer-brand relationships on restaurant
Facebook
fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
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