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  • Search: subject:"Facebook's community dynamics"
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Beziehungsmarketing 1 Customer retention 1 Emerging economies 1 Facebook 1 Facebook's community dynamics 1 Internet marketing 1 Kundenbindung 1 Marketing management 1 Marketingmanagement 1 Online-Marketing 1 Relationship marketing 1 Schwellenländer 1 Social Web 1 Social web 1 Target group 1 Zielgruppe 1 customer bonds (social) 1 customer relationship management 1 customer retention 1 customer segmentation and customer loyalty 1 digital marketing 1 social media 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Alavi, Shirin 1
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International journal of management practice : IJMP 1
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ECONIS (ZBW) 1
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New paradigm of digital marketing in emerging markets : from social media to social customer relationship management
Alavi, Shirin - In: International journal of management practice : IJMP 9 (2016) 1, pp. 56-73
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