Saleem, Anum; Ellahi, Abida - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 11 (2017) 2, pp. 597-622
The growth of social networking sites has changed the living style of people around the globe and it has also become an important tool for marketers. This growth has also emerged electronic word of mouth that significantly shapes the purchase intention of consumers. This study investigates the...
