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  • Search: subject:"False and misleading inferences"
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Activation theory 1 Consumer behaviour 1 False and misleading inferences 1 Gesundheit 1 Health 1 Health halos 1 Konsumentenverhalten 1 Natural claims 1 Product information 1 Product labeling 1 Produktinformation 1 Retail food choices 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Berry, Christopher 1 Burton, Scot 1 Howlett, Elizabeth 1
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Journal of the Academy of Marketing Science 1
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It's only natural : the mediating impact of consumers' attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions
Berry, Christopher; Burton, Scot; Howlett, Elizabeth - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 698-719
Persistent link: https://www.econbiz.de/10011772316
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