Sorcaru, Iulian Adrian; Muntean, Mihaela-Carmen; Manea, … - In: Journal of innovation & knowledge : JIK 10 (2025) 6, pp. 1-16
, this study explores how VAs influence family ecotourism behavior throughout the tourism customer journey, from decision …-making to ecotourism loyalty. The conceptual model introduces the novel concept of family ecotourism engagement, which is tested … as a mediator of the relationship between family ecotourism satisfaction and loyalty. For the data, 205 parents who …