fashion" is hidden at the point of purchase. We present a pre-registered, experimental test of two clothing eco …

marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry … contribute to a better understanding of how luxury fashion brands can effectively incorporate sustainability into their marketing … framework derived from the literature review and systematic mapping approach, we examine its relevance in the luxury fashion …

research, focusing on empirically determining those elements that affect the interaction between a fast fashion brand and its … outcomes such as brand image and consumer loyalty. This study also provides valuable academic insights and guides fast fashion …