Rajasakran, Thanaseelen; Sinnappan, Santhidran; … - In: Journal of Islamic Marketing 8 (2017) 1, pp. 95-106
the context of Muslim consumers, marketing and the feminist theory. Design/methodology/approach This paper is based on a … marketing paradigm and the feminist theory. Findings The study suggests that scholars in the area of marketing may consider … drawing on the theory of Islamic consumer culture, film and feminist theory. This theory can be used as a platform to …