This article examines the dynamic impact of online word-of-mouth (WOM) on US television show viewership. With WOM data collected from the Internet Movie Database website, we find that the cumulative volume of online WOM has significant explanatory power for viewership over time. Consistent with...

Traditional television screens have lost their monopoly on television content. With a helping hand of digitalization, the introduction of ever more screens in our lives and increasingly faster network technologies, a wide variety of alternative screens and sources of television content are...

Behavioral patterns in media consumption are changing. With the upcoming of video-on-demand platforms, so-called "binge-watching" gained broad awareness. To the best of our knowledge, this is the first economic analysis explicitly on binge-watching. We approach the phenomenon by arguing that it...

Enhancing cultural awareness and tourist visitations to South Korea and its cultural sites through historical dramas -- Exploring the discrepancy film industrys impact on Destination Marketing in Bulgaria -- Cinematic tourists: forms of authenticity in the consumption of the Moroccan film...

"This book challenges the predominant framing of US television as a writer's or producer's medium by suggesting that television directors are a vital component of TV artistry. Looking beyond a perspective that favors the narrative and economic aspects of television but undervalues the medium's...