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~isPartOf:"The journal of industrial economics"
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Fernsehwerbung
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Television advertising
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Theorie
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1945-1960
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Beer
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Broadcasting finance
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George, Lisa M.
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Reisinger, Markus
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Ressner, Ludwig
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The journal of industrial economics
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER working paper series
7
CESifo working papers
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International journal of advertising : the review of marketing communications
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NBER Working Paper
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Young consumers : insight and ideas for responsible marketers
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
5
Memorandum
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Memorandum / Department of Economics, University of Oslo
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Advertising and violence : concepts and perspectives
4
CESifo Working Paper
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Journal of media business studies
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Gabler Edition Wissenschaft
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1
Two-sided markets with pecuniary and participation externalities
Reisinger, Markus
;
Ressner, Ludwig
;
Schmidtke, Richard
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 32-57
Persistent link: https://www.econbiz.de/10003814869
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2
National television and the market for local products : the case of beer
George, Lisa M.
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10003814872
Saved in:
3
The choice of commercial breaks in television programs : the number, length and timing
Zhou, Wen
- In:
The journal of industrial economics
52
(
2004
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10002265274
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