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~person:"Reinares, Pedro"
~person:"Schweidel, David A."
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Search: subject:"Fernsehwerbung"
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Fernsehwerbung
9
Television advertising
9
Advertising effects
8
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Innovation
3
Spain
3
Spanien
3
Advertising
2
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Reinares, Pedro
Schweidel, David A.
Nilssen, Tore
21
Sørgard, Lars
20
Kind, Hans Jarle
18
Bellman, Steven
17
Wilbur, Kenneth C.
15
Varan, Duane
14
Pelsmacker, Patrick de
13
Grossman, Michael
11
Bakir, Aysen
7
Cantoni, Davide
7
Cauberghe, Verolien
7
Dens, Nathalie
7
Schmidtke, Richard
7
Sonnac, Nathalie
7
Wada, Roy
7
Bursztyn, Leonardo
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Reijmersdal, Eva A. van
6
Tekin, Erdal
6
Verhellen, Yann
6
Gabszewicz, Jean Jaskold
5
Kent, Robert J.
5
Kyhl, Søren
5
Laussel, Didier
5
Lin, Panlang
5
Neijens, Peter C.
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Romaniuk, Jenni
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Wenzel, Tobias
5
Anderson, Simon P.
4
Beal, Virginia
4
Boerman, Sophie C.
4
Coffey, Amy Jo
4
Crawford, Gregory S.
4
Deer, Lachlan
4
Guitart, Ivan A.
4
Harris, Jennifer L.
4
Hartnett, Nicole
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Journal of advertising research
2
Advertising in new formats and media : current research and implications for marketers
1
International journal of advertising : the quarterly review of marketing communications
1
JMM : the international journal on media management
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
The journal of media economics
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ECONIS (ZBW)
9
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1
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
2
Advertisements in DVR time : the shelf life of recorded television commercials in drama, reality, and sports programs
Kent, Bob
;
Mosley, Buffy N.
;
Schweidel, David A.
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10012007145
Saved in:
3
New forms of advertising in television : types and effectiveness
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 47-76)
.
2016
Persistent link: https://www.econbiz.de/10011473401
Saved in:
4
Which new forms of television advertising are most strongly recalled? : a quantitative analysis
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
The journal of media economics
29
(
2016
)
4
,
pp. 153-166
Persistent link: https://www.econbiz.de/10011742239
Saved in:
5
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
6
Are the new forms of television advertising beneficial for the advertisers and the TV management? : a Spanish television advertising study
Reinares, Pedro
;
Reinares, Ricardo
- In:
JMM : the international journal on media management
15
(
2013
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010200166
Saved in:
7
Do new forms of television advertising occasion better recall than traditional advertising spots
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10009757948
Saved in:
8
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
Saved in:
9
Predictors of the gap between program and commercial audiences : an investigation using live tuning data
Schweidel, David A.
;
Kent, Robert J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 18-33
Persistent link: https://www.econbiz.de/10008822114
Saved in:
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