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~subject:"Television"
~subject:"Fernsehprogramm"
~isPartOf:"Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft"
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Television
Fernsehprogramm
Advertising effects
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Deutschland
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Fernsehwerbung
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Germany
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Television advertising
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Werbewirkung
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Fernsehen
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Fernsehwirkung
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Böringer, Christian
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
Journal of advertising research
10
The journal of media economics
5
CESifo working papers
3
European journal of marketing : EJM
3
JMM : the international journal on media management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Faculty & research / Insead : working paper series
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport finance
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Psychology & marketing
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Tourism management : research, policies, practice
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Wettbewerb und Regulierung von Märkten und Unternehmen
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Working papers in economics
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Advertising in a multimedia age
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Advertising in new formats and media : current research and implications for marketers
1
Arts and the market
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Aus Politik und Zeitgeschichte : APuZ
1
BLM-Schriftenreihe
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Bridging the gap between advertising academia and practice
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Business history review
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CESifo Working Paper
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CESifo Working Paper Series
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CORE discussion paper : DP
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College of Business working papers
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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DUV / Wirtschaftswissenschaft
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Programmwerbung durch Trailer : eine Analyse ihrer Effektivität
Böringer, Christian
-
2005
Persistent link: https://www.econbiz.de/10002734191
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