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~subject:"Television"
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Search: subject:"Fernsehwerbung"
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Television
Fernsehwerbung
804
Television advertising
786
Werbewirkung
370
Advertising effects
364
Konsumentenverhalten
154
Consumer behaviour
152
Werbung
147
Advertising
142
USA
136
United States
135
Theorie
107
Internet marketing
102
Online-Marketing
102
Theory
97
Fernsehprogramm
91
Fernsehen
87
Television programme
86
Media usage
84
Mediennutzung
84
Children
77
Kinder
77
Deutschland
70
Germany
68
Brand management
50
Hörfunkwerbung
50
Markenführung
50
Radio advertising
50
Fernsehsender
49
Target group
46
Television industry
46
Zielgruppe
46
Product Placement
40
Product placement
40
Commercial television
36
Privater Fernsehsender
36
Sport event
36
Sportveranstaltung
36
Rundfunkfinanzierung
35
Broadcasting finance
33
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Free
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51
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47
Aufsatz in Zeitschrift
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Graue Literatur
7
Non-commercial literature
7
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7
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6
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4
Book section
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3
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English
69
German
9
French
1
Italian
1
Russian
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Wilbur, Kenneth C.
6
Kind, Hans Jarle
5
Nilssen, Tore
5
Beal, Virginia
4
Sørgard, Lars
4
Kempe, David
3
Romaniuk, Jenni
3
Xu, Linli
3
Bellman, Steven
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Ekelund, Robert B.
2
Etayo, Cristina
2
Ford, George S.
2
Guitart, Ivan A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Jackson, John D.
2
Joo, Mingyu
2
Kent, Robert J.
2
Sharp, Byron
2
Sánchez-Tabernero, Alfonso
2
Varan, Duane
2
Wright, Donald J.
2
Zhu, Yi
2
Agnew, Clark M.
1
Altrogge, Michael
1
Anand, Bharat N.
1
Artero, Juan P.
1
Avery, Rosemary J.
1
Barto, Michael
1
Bayo-Moriones, Alberto
1
Berg, Christina
1
Bharadwaj, Apoorva
1
Bleier, Alexander
1
Bollapragada, Srinivas
1
Bourreau, Marc
1
Breuer, Christoph
1
Brusco, M. J.
1
Burtch, Gordon
1
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Bureau of Economic and Business Research <Champaign, Ill.>
1
Frankreich / Conseil supérieur de l'audiovisuel
1
Sächsische Landesanstalt für Privaten Rundfunk und Neue Medien
1
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European journal of marketing : EJM
3
Journal of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
JMM : the international journal on media management
2
Journal of advertising research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Working papers in economics
2
Advertising in a multimedia age
1
Arts and the market
1
Aus Politik und Zeitgeschichte : APuZ
1
BLM-Schriftenreihe
1
Business history review
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
College of Business working papers
1
Decision
1
Economia e politica industriale
1
Economic development : journal of the Institute of Economics, Skopje
1
Gabler Edition Wissenschaft
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of sport finance
1
International journal of the economics of business
1
Journal of African business
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economics & management strategy : JEMS
1
Journal of health economics
1
Journal of media business studies
1
Journal of public economics
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Operational Research Society : OR
1
Kellogg on advertising & media : the Kellogg School of Management
1
Les rapports du CSA
1
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ECONIS (ZBW)
80
EconStor
1
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51
Umfeldanalyse des spanischen TV-Marktes
Sonntag, Bernhard
;
Scheucher, Stefanie
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 117-120)
.
2011
Persistent link: https://www.econbiz.de/10008907109
Saved in:
52
Scheduling commercial viedeotapes in broadcast television
Bollapragada, Srinivas
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001847605
Saved in:
53
Lokal-TV und Werbemarkt : Sichtweisen und Wertungen von mittelständischen Unternehmen, Media- und Werbeagenturen ; eine Studie im Auftrag der Sächsischen Landesanstalt für privaten...
Altrogge, Michael
;
Schabedoth, Eva
-
2010
Persistent link: https://www.econbiz.de/10003960320
Saved in:
54
Angebotsstrategien in Breitbandfernsehmärkten : eine mikroökonomische Analyse
Fritsch, Christoph
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008663135
Saved in:
55
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
56
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
57
Televisione italiana, venti anni di stallo e un avvenire incerto
Siliato, Francesco
- In:
Economia e politica industriale
34
(
2007
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10003815023
Saved in:
58
Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik
;
Kendrick, Alice
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10003789762
Saved in:
59
Scheduling advertising slots for television
Brusco, M. J.
- In:
Journal of the Operational Research Society : OR
59
(
2008
)
10
,
pp. 1363-1372
Persistent link: https://www.econbiz.de/10003771696
Saved in:
60
Making TV a two-way street : changing viewer engagement through interaction
Schreiber, Michael
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 37-55)
.
2008
Persistent link: https://www.econbiz.de/10003755903
Saved in:
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