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~type_genre:"Aufsatz im Buch"
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Search: subject:"Fernsehwerbung"
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Fernsehwerbung
81
Television advertising
81
Advertising effects
21
Deutschland
21
Germany
21
Werbewirkung
21
USA
14
United States
14
Fernsehprogramm
12
Television programme
12
Media usage
11
Mediennutzung
11
Children
9
Kinder
9
Product Placement
7
Product placement
7
Target group
7
Zielgruppe
7
China
6
Fernsehsender
6
Television industry
6
Theorie
6
Theory
6
Brand management
5
Broadcasting finance
5
Markenführung
5
Rundfunkfinanzierung
5
Advertising
4
Fernsehen
4
Gender
4
Geschlecht
4
Gewalt
4
Hörfunkwerbung
4
Internet marketing
4
Online-Marketing
4
Radio advertising
4
Television
4
Violence
4
Werbung
4
Advertising industry
3
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Undetermined
2
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Article
81
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Aufsatz im Buch
Article in journal
459
Aufsatz in Zeitschrift
459
Graue Literatur
96
Non-commercial literature
96
Working Paper
95
Book section
81
Arbeitspapier
80
Hochschulschrift
38
Thesis
30
Case study
9
Fallstudie
9
Bibliografie enthalten
5
Bibliography included
5
Aufsatzsammlung
3
Collection of articles of several authors
3
Collection of articles written by one author
3
Konferenzschrift
3
Sammelwerk
3
Sammlung
3
Amtsdruckschrift
2
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2
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English
52
German
29
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Dens, Nathalie
3
Pelsmacker, Patrick de
3
Verhellen, Yann
3
Anderson, Simon P.
2
Chan, Kara
2
Larimo, Jorma
2
Prieler, Michael
2
Silberer, Günter
2
Terlutter, Ralf
2
Young, Graham
2
Zitzewitz, Magnus von
2
Ahern, Lee
1
Albrecht, Carmen-Maria
1
Arima, Akie
1
Arrazola Vacas, María
1
Bauer, Hans H.
1
Belk, Russel W.
1
Bir, Ali Atif
1
Blackford, Benjamin J.
1
Blanco-Fernández, Yolanda
1
Blohm, Inga
1
Blumtritt, Jörg
1
Boerman, Sophie C.
1
Bourdaa, Mélanie
1
Brocato, E. Deanne
1
Bröckers, Claus
1
Büsching, Thilo
1
Carlson, Les
1
Connolly-Ahern, Colleen
1
Dahl, Darren W.
1
Di Ferrante, Laura
1
Dick, Klaus Peter
1
Domański, Tomasz
1
Dukes, Anthony
1
Eames, Damien
1
Echtermeyer, Monika
1
Eisend, Martin
1
Engelhardt, Jan-Frederik
1
Enke, Margit
1
Fahle, Robert
1
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Advertising and violence : concepts and perspectives
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
Theorie und Praxis der Werbung in den Massenmedien
3
Advertising in new formats and media : current research and implications for marketers
2
Brand Content : die Marke als Medienereignis
2
Innovation in advertising and branding communication
2
International advertising and communication : current insights and empirical findings
2
Kellogg on advertising & media : the Kellogg School of Management
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
55plus Marketing : Zukunftsmarkt Senioren
1
Advertising in a multimedia age
1
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
1
Beiträge zum Innovationsmarketing
1
Bridging the gap between advertising academia and practice
1
Business strategies for economies in transition : book of readings on CEE countries
1
Challenges in an age of dis-engagement
1
Controlling und Medien : Festschrift für Rolf Dintner zum 65. Geburtstag
1
Cross-cultural and critical perspectives on brands
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Crossmediale Fusionen und Meinungsvielfalt : juristische und ökonomische Betrachtungen
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Data mining for design and marketing
1
Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie
1
Deutschland als Reiseziel chinesischer Touristen : Chancen für den deutschen Reisemarkt
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Engaging consumers through branded entertainment and convergent media
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Fernsehen
1
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
1
Five essays on imperfections in economics
1
Frontrunners or copycats?
1
Global advertising practice in a borderless world
1
Handbook of media economics ; Volume 1A
1
Handbook on the economics of the media
1
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ECONIS (ZBW)
81
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1
Body image in advertising messages : the influence of television advertising on the construction of children's body image
Jiménez-Morales, Mònika
;
Lenne, Orpha de
;
Montaña, Mireia
- In:
Innovation in advertising and branding communication
,
(pp. 103-116)
.
2021
Persistent link: https://www.econbiz.de/10012391650
Saved in:
2
Televertising strategies in the age of nonadvertising TV
Lopera-Mármol, Marta
;
Jiménez-Morales, Manel
; …
- In:
Innovation in advertising and branding communication
,
(pp. 154-168)
.
2021
Persistent link: https://www.econbiz.de/10012391711
Saved in:
3
Vergleichende Wahrnehmungsanalyse TV-relevanter Sponsoren
Weber, Peter
;
Schläfer, Josephine
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 89-94)
.
2019
Persistent link: https://www.econbiz.de/10011997826
Saved in:
4
Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach
Şener, Gül
;
Suher, Hasan Kemal
;
Bir, Ali Atif
- In:
Bridging the gap between advertising academia and practice
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011540338
Saved in:
5
Dem Publikum in die Augen schauen : Radio-und
Fernsehwerbung
im Fokus der EmotiCam
Möntmann-Hertz, Aleksa
;
Gaßner, Hans-Peter
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 129-149)
.
2017
Persistent link: https://www.econbiz.de/10011644005
Saved in:
6
Advertising market in Central and Eastern Europe : case study of advertising market in Poland
Domański, Tomasz
- In:
Global advertising practice in a borderless world
,
(pp. 114-126)
.
2017
Persistent link: https://www.econbiz.de/10011668020
Saved in:
7
Can disclosures aid children's recognition of TV and website advertising?
Vanwesenbeeck, Ini
;
Opree, Suzanna J.
;
Smits, Tim
- In:
Challenges in an age of dis-engagement
,
(pp. 45-57)
.
2017
Persistent link: https://www.econbiz.de/10011688269
Saved in:
8
Dissociative identities : a multi-modal discourse analysis of TV commercials of Italian products in Italy and in the USA
Di Ferrante, Laura
;
Giordano, Walter
;
Pizziconi, Sergio
- In:
The ins and outs of business and professional discourse …
,
(pp. 246-271)
.
2016
Persistent link: https://www.econbiz.de/10011417126
Saved in:
9
The advertising-financed business model in two-sided media markets
Anderson, Simon P.
;
Jullien, Bruno
-
2016
Persistent link: https://www.econbiz.de/10011419942
Saved in:
10
Fließende Grenzen zwischen TV-Werbung und Programm? : ein rundfunkökonomischer "Evergreen"
Fahle, Robert
- In:
Der Rundfunk als privates und öffentliches Gut : 25 …
,
(pp. 36-46)
.
2016
Persistent link: https://www.econbiz.de/10011544025
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